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Posted: Monday, March 19, 2018 12:05 AM


Job Description:

Why Join Coca-Cola North America?

It’s an exciting time to work in The Coca-Cola Company’s flagship market. We’re accelerating our momentum as the fastest-growing large consumer goods company in North America by putting people at the heart of our business and everything we do – whether we’re innovating to give consumers the drinks and packaging sizes they want, or building our eCommerce capabilities. People are our focus when we’re collaborating with our diverse network of locally-connected bottling partners, and when we’re returning every drop of water we use to communities and nature. And people – with the different backgrounds, skills and perspectives they bring to our workplace – are helping transform our business, one big idea at a time. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

Function Specific Activities:

The Sr. Brand Manager will play a key role to help deliver the objectives of these brands and will be responsible for stewarding key marketing, bottler, and customer strategies to ensure our Brands continue to deliver volume and revenue growth. This person should have a keen eye for passions and lifestyle trends that influence our consumers to drive relevance and affinity for the brands. While general CPG brand skills are required, candidate should have a savvy and entrepreneurial spirit with a fighter mentality, and be comfortable championing a brand that challenges the status quo. A proven ability to drive innovative business solutions and motivating/leading internal and external teams is a must.

Key Responsibilities:

• Deliver North America growth and financial targets for volume & revenue to reach yearly goals on our path towards our 2020 Ambition
• Help develop long-term growth strategy and annual brand plans for how the brands can win inside and outside the SSD category
• Illuminate the brands potential and strategy to inspire our key customers and bottlers to drive support and commercial acceleration in key markets and retail channels
• Identify key business priorities and work with a cross-functional group to bring the brands marketing efforts to life in the market place
• Work with agency and cross-functional partners to develop brand and retail marketing programs and supporting material
• Lead cross-functional teams on work assignments and tasks to provide sufficient direction and manage timeline milestones to achieve desired objectives
• Manage program budgets and timelines to drive flawless execution of the plan, hitting all system milestones on time and within/under budget
• Track brand and project performance through data analysis by converting KPI’s and findings into specific insights and actions that add value to the business
Prepare reports / presentations as needed (e.g. monthly performance reports)

Job Requirements

Job Requirements: The Ideal Candidate Will Have

• Minimum of 5-7 years of experience in brand marketing. CPG experience is ideal.
• Strong analytic skills, experience with Nielsen, strategic thinking, creative thinking, team first leadership, planning, organizing, problem solving skills
• Ability to motivate and influence cross-functional team members
• Passion for understanding consumer behavior and uncovering insights
• A keen eye to spot new trends
• Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf)
• Solid understanding of promotion and media planning - both grassroots and across major mediums (OOH, radio, print, new digital)
• Creative Skills: The ability to guide and recognize great work when approaching all aspects of brand and innovation management.
• Resourcefulness to improvise and adapt to deal with daily challenges via creative problem solving.
• Excellent written, verbal, and interpersonal communication skills
• Need to have thick skin, appreciate personality with a purpose, bring good energy and have a good sense of humor.

Education: Bachelor's Degree, MBA preferred or equivalent work experience

Related Work Experience: 5-7 years of brand management / marketing experience

Technical Skills:


• Financial Analysis: Knowledge of and the ability to use basic financial analysis (e.g., Return on Investment, Value Chain Analysis) related to marketing effectiveness, resource allocations and new business opportunities.

• Marketing Research Resources: Knowledge and application of industry research resources (e.g., attitude and usage, Nielsen, trend resources) for consumers and customers.

• Syndicated Sources: Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT+, Home Scan) used in the analysis of trended consumer and volume dynamics.


• Brand Marketing Strategy: Knowledge of information needed to define brand strategic corridors and develop appropriate business solutions for national and local market activation.

• Brand Marketing Development: Ability to lead the development, communication and stewardship of brand positioning, architecture, and guidelines to develop compelling consumer/shopper programs

• Marketing Innovation: Ability to identify and develop innovative ideas (e.g., product, packaging, merchandise, activations) in order to create a proprietary advantage for the brand and Company in the minds and hearts of consumers.


Contact Person: Brooke Hernandez
Email Address:
Apply URL:
Phone: 470 233 4643

• Location: Atlanta, Atlanta, GA

• Post ID: 93905972 atlanta is an interactive computer service that enables access by multiple users and should not be treated as the publisher or speaker of any information provided by another information content provider. © 2018