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Posted: Tuesday, March 6, 2018 3:53 PM

Job Description
Essential Duties and Responsibilities:
:Accountable for the development of content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
:Collaborates across a broad mix of functions (regional and global) to deliver an effective content marketing strategy and editorial plan to meet the business objectives
:Role requires a strong publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion
:Editorial calendar and organization workflows must be developed and managed based on events, product launches and other commercial priorities.
:Channel management of digital content hubs and all supporting social channels including email / newsletter distribution.
:This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why.
:Measurement and optimization of the program will be required on a regular and ongoing basis
:Management of all creative resources including designers, writers, and other agency personnel
:Integration of content programs with brand campaigns to drive brand to demand.
:BA/BS or equivalent working experience preferably in Marketing, Journalism, PR or related fields.
:10+ years experience
:Must have a strong copywriting and editorial skills.
:Must have experience working as a Content Marketing in a technology company.
:Must have experience working in companies that utilize a B2B sales model
:Experience creating content for the web and growing a social audience
:Editorial mindset that seeks to understand what audiences consume and how to create it
:Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment
:Strong PORTFOLIO of Email Marketing, Press Releases ,White Papers, Product Sell Sheets etc..
:SAP, Marketo, Salesforce and Slideshare experience desiredCompany Description
Tango Recruiting Design Marketing Advertising Sales Digital
Recruiting for top corporations and agencies in the advertising, marketing, design and public relations industries.


• Location: Atlanta

• Post ID: 93915002 atlanta is an interactive computer service that enables access by multiple users and should not be treated as the publisher or speaker of any information provided by another information content provider. © 2018