Digital Marketing Specialist - The BOSS Group (Atlanta, GA)

Job Description: The Digital Marketing Specialist contributes to the company’s success by coordinating and implementing communications initiatives, specifically related to supporting brands through the use of online tools and resources, such as email, web content and advertising, digital imagery, blogs, and various web analytics instruments. Responsibilities Develops, improves, updates, and measures online communications vehicles, including the internal corporate portal (as necessary), corporate web site/s and blog site, internal project management sites Responsible for managing content integration, collateral materials, and web publications, which includes creating and editing marketing materials, reports, and other electronic materials Monitors profitability and performance of campaigns using web tracking and analytics software Manages SEO, on-page and off-page optimization of content and keywords to enhance usability and search ability Responsible for online corporate reputation management through monitoring and assisting with resolution and promotion of relevant content Manages online advertising, paid search (PPC), and online promotions Conducts research, compiles and analyzes statistical reports Assists with posting, monitoring and analyzing social media outlets on behalf of the company, as needed Project Development & Management Partners with project owners to execute projects from start to finish and is responsible for building cross-functional relationships to aid in the development and completion of compelling, creative, and accurate web content. Manages assigned projects from idea generation, planning, implementation, follow-up and evaluation Assists Marketing Manager in achieving company goals by executing marketing objectives, strategies, and tactics, including coordination with marketing staff to promote products and events Prepares and tracks budget as necessary, as well as monitors budgetary spending to assist in delivering maximum return on investment  Assists in writing content and developing presentations, including online and video  Edits and proofreads marketing materials and content, as assigned  Creates links to support promotional emails, online advertising, and other web communications  Develops and implements online market research surveys  Education and/or Experience                                                         Bachelor's degree (B. A.) from a four-year college or university in marketing, business or technology  Skills Understanding of web development, including content, design, and functionality Basic HTML knowledge and functional skills Proficiency with web and social media analytics Excellent communication skills (written and verbal) Highly organized and detail oriented Strong time management skills to achieve successful implementation of tasks and projects Positive attitude that inspires departmental and cross-functional team members to deliver maximum job performance Knowledge of Spreadsheet and Word Processing software Familiarity with social media networks (Facebook, You Tube, Twitter and LinkedIn) from a B2B commercial standpoint Experience with CRM systems is beneficial

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