Posted: Friday, February 2, 2018 3:36 PM
Work Area: Marketing
Expected Travel: 0 : 10
Career Status: Management
Employment Type: Regular Full Time
As market leader in enterprise application software, SAP helps companies of all sizes and industries innovate through simplification. From the back office to the boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device : SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable customers to operate profitably, adapt continuously, and grow sustainably.
SAP SuccessConnect is SAPs SuccessFactors premier event positioned to help generate, accelerate, and close pipeline; create customer loyalty and drive renewals; as well as position the SAP SuccessFactors brand in:line with the organizational business strategy. The event is staged in various markets around the world as a global event and ties together with the HR Connect event series; other regional events, and online programs to expand the reach of the content.
We are looking for a dynamic, innovative, and experience content strategy Manager to help create and deliver high quality content that supports SAP SuccessFactors business priorities and key messages for SuccessFactors global events program.
The ideal candidate is a highly motivated communications professional, that possesses sound judgment and impeccable writing skills with experience managing complex projects with multiple stakeholders across the globe. You will utilize your attention to detail, creative thinking, and excellent written communication skills to creative powerful narratives and content experiences.
This position requires a strategic thinker with experience working in a matrixed organization, and the ability to develop relationships with teams and leaders throughout the company.
Key Responsibilities and Tasks
Key Areas of Responsibility and Tasks
:Unify and engage key stakeholders:at start of the content planning process to map overall event themes to content strategy and organizational goals
:Partner with internal content leads to build content strategy for SAP SuccessFactors events; general s and determine appropriate speakers (Customer; Internal; External) for all SAP SuccessFactors events globally : in alignment with business goals and priorities, and corporate messaging
:Collaborate with product development teams, events team, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
:Understand the brand and product positioning with the ability to ensure consistent, on:brand messaging
:Ensure that all content is focused, delivers value to the attendee and can live beyond the in:person event in a variety of formats
:Project manage the search, selection, and confirmation of all main stage speakers (Internal; Customer; and External)
:Ensure key messages are consistently intergrated in Audience Value Proposition for event assets (i.e. customer invitations, web:sites, social media assets, etc.)
:Hands:on, management with the events team of customer speaker logistics including session details, speaker assignments and profiles
:Serve as the internal go:to source along with events team for all elements related to speakers and event content strategy, ensuring activities meet the varying needs of the organization
:Coordinate all pre/post:event speaker outreach support for SuccessFactors events
:Measure results (evaluations, attendance, feedback) on all content and communicate findings back to key stakeholders; modify processes to adopt best practices and incorporate feedback as appropriate
:Act as a liaison between marketing teams (Corporate Marketing, Integrated Marketing, Customer/Field Marketing) to ensure consistent content and messaging across event platform
• Location: Atlanta
• Post ID: 91470127 atlanta